NextGenLinks - Does Contextual Deep Link Building Work? » deep link building

The Power Of Deep Link Building

admin — Sun, 11 Jan 2009 08:19:00 +0000

The Power Of Link Building

The Web is built on links, and a solid link building strategy is absolutely essential for any business that wants to thrive online. In essence links that point back to your site do two things: they bring you targeted traffic and they enhance your search engine rankings.

By placing your links on another site that is related to your content, you can bring visitors to your site who are interested in the sort of content you offer. And Google, king of the search engines, places more value (and therefore greater rankings) on sites with multiple links pointing back to them.

I’m sure you’ve heard just about every urban myth imaginable regarding the right way vs. the wrong way to generate links back to your site. Let’s forget about all the hoopla for now and look at the simple basics that apply to a good link building campaign.

The first obvious step is to identify placings that offer you targeted exposure. If you have a website about auto repair tips, you need to find sites and directory categories pertaining to auto repair and place your links there.

Simple enough right? So let’s focus on some of the specific types of sites you should be looking to get links from.

Link Directories:

This almost goes without saying, but just to be safe I’ll include it. One way link directories are a good place to submit your links.

Avoid services that offer to broker reciprocal linking between you and other webmasters, as these programs are often viewed as link farms by Google and can get your site booted from the search engine rankings.

Article Submission:

A fantastic way to acquire links back to your site is to write articles related to your site content and submit these to article directories and newsletter publishers. At the end of each article you write you’ll include a resource box (see mine below) that provides links back to your website.

Forum Signatures:

Join forums that are related to the theme of your site and get involved in the discussion. Please do not join a forum and just post a blatant ad about your site, as this will get you ridiculed and possibly deleted; actually join in the conversations, and include a link to your website in your forum signature.

Blog Comments:

You definitely need a blog of your own, but that’s a subject for other articles. In this piece about link building I want you to understand the power of simply posting comments on other people’s blogs.

Find 10 to 20 blogs that relate to your website, and bookmark them or subscribe to their RSS feeds. A few times each week, visit these blogs and post comments on some of the more interesting articles.

You see, when you fill out the comment form you will be asked for your name and website URL, so you can create a hyperlink with your name or business name that leads right back to your site. Be sure that your comments are legitimate contributions and not just some silly ad for your website.

As blogs are often updated regularly, and have many incoming links to them, your comments (and therefore your link backs) are likely to receive a lot of traffic from search engine spiders and real people. So blog comments are a simple but very powerful method for linking back to your site.

Take the contents of this article and put them to use. This is a totally easy, but definitely effective outline for starting a long-term link building campaign that will bring you lots of traffic and good standing with the search engines.

Tim Whiston is a full-time entrepreneur who helps small businesses and individual professionals develop a profitable web presence for their ventures. Have a look at his Website Design Service to find powerful and cost-effective solutions for your business. Also be sure to check out his Internet Marketing Course for more great content.

By Tim Whiston
Published: 5/31/2007

Mail this post

Deep Link Building: How to Get In-Bound Links to Your Website

admin — Fri, 09 Jan 2009 20:15:00 +0000

Link Building: How to Get In-Bound Links to Your Website

Getting in-bound links to your site is one of the most important things you can do for generating traffic to your site:

* It helps to get your site listed in the search engine.

* It helps to boost your position in the search engine.

* It helps to build small streams of traffic to your site.

Links to your site are normally given by also giving a link from your site to the other one. These are called reciprocal links or link swaps. And naturally there are a few services available to automate the link somehow.

Some of these services will automatically add the link to your site and the other site once your link request is approved (through some software to be installed on your site).

Some will simply point you to sites which do use link swaps and who are interested in hearing from you.

Some will also check that the link to your site remains in place, and email you if it disappears. It’s then up to you to either contact the owner of that site to find out why the link has vanished, or to remove the reciprocal link on your site.

But there is one thing they do not do, and which you need to watch for:

How would a visitor to the other site FIND the link back to your site?

Because you can be sure that if a human visitor cannot find it, then it’s unlikely that a search engine will.

Let me give you an example: Andrew was using the service at LinkMetro.com to get links to one of his sites. Someone had a site on a related topic, and they requested a link back to Andrew’s. He checked the link back to his site, and everything looked OK. The other site had requested a link back to their homepage (rather than another specific page), so Andrew checked out that home page.

What did he find?

* No links to the "link directory".

* No link to a "related sites" page.

* No link to a "resources" page.

It seemed that the link directory on that other site was not linked from the home page of that site.

The other site was requesting inbound links back to its home page, but effectively hiding the return link from the search engines and from website visitors. And that makes the link back to Andrew’s site useless – it’s like that link doesn’t even exist.

So next time you get asked for a reciprocal link, check the route that people and search engines would use to get from that site over to yours. You might be surprised what you find.

Need links? Learn more about how to use blog advertising and how to advertise on blogs at here

By Deanna Mascle
Published: 5/21/2007

Mail this post

Deep Link Building – Natural Linking Behaviour

admin — Mon, 05 Jan 2009 14:19:00 +0000

Link Building – Natural Linking Behaviour

When building links you should always be careful not to represent unnatural link behaviour. Failure to do so may see you link building efforts wasted.

Effective link building is a complex affair and can be an extremely time consuming and laborious task. However quality links are extremely powerful and a constant flow of incoming links is essential for any website hoping to compete in the search engine marketplace.

When building links you should always be careful not to represent unnatural link behaviour. Failure to do so may see you link building efforts wasted. So how do you avoid being flagged as a site that participates in unnatural linking behaviour? Here are a few key pointers you should keep at the forefront of your mind when building links:

Deep Linking Google will give more weight to a site with 500 links all pointing to different pages on a site than it will a site with 750 links all pointing to the homepage. Link exchange programs can be used to acquire high volumes of links in an effort to boost rankings. The traits of a website that participates in such a program are a high percentage of inbound links all pointing to the same destination URL.

Just like any other tactic that becomes popular it often finds itself being abused by unethical SEO’s. And just like with previous tactics, such as stuffing the meta keywords tag, the major search engines adjust their algorithms to filter out websites that employ these tactics from their results.Even if you don’t participate in such a program, you should be mindful that your inbound links don’t all point to the homepage if you want to avoid triggering such filters.Another point to consider is that, with natural links, a website has little control over where an external site links to. Natural links will usually link to a page deep in the websites structure.

Varying Anchor Text

Many webmasters believe that the more keyword rich anchor text links to the target page the better. Wrong! As discussed, when a site acquires links naturally they have little control over where the external site links to. This is the same for the anchor text of natural links i.e. the webmaster has little control of the anchor text of inbound links.If you build high volumes of inbound links with duplicated anchor text you may be signalling to the search engines that there is unnatural linking activity. A high percentage of duplicated anchor text is also another trait of websites that participate in link exchange programs.

Of course it would be madness not to use your keywords in the anchor text of inbound links but to avoid triggering filters you should use variations of your keywords. If your site is about Link Building then, by all means, build links with that phrase in the anchor text but also build links with the terms "Links", "Building Links", "Linking Services", "Linking Strategies", "One-way links" and "Inbound Links" in the anchor text.

Balancing the Equation

There are many ways you can acquire links including Blogs, forum signatures, reciprocal links, articles, directories, press releases, link worthy content, site-wides, buying links and social media marketing, to name but a few. It is highly likely that a website with compelling content will acquire links from a variety of these sources. It will have press releases announcing new content, articles reviewing the site, listings in trusted directories and communities will be discussing the site in Blogs and forums.

A site that acquires links unnaturally may have a high percentage of links from article resource boxes or reciprocating sites. To avoid being picked out as a site that participates in unnatural linking behaviour you should ensure your site has inbound links from as many different types of source as possible.

Summary

Always ensure you have inbound links from a wide variety of sources to avoid triggering unnatural linking filters. Constantly analyse your back links and compare the types of links against each other. If you find you have no links from Blogs, then go off and start participating in a relevant discussion. If you notice there has been no recent news about your site then write a press release announcing the great new feature you have just added for your users. And if you notice that all of your links are from the same source i.e. reciprocal, then build more links from other sources to balance the equation. In all cases vary the anchor text and the destination URL of inbound links.

SEO Consultant
Kes Phelps SEO Consultant & Link Building Specialist

By Kes Phelps
Published: 7/5/2007

Mail this post

The Importance Of Deep Link Building For Online Business Growth

admin — Sat, 03 Jan 2009 18:27:00 +0000

The Importance Of Link Building For Online Business Growth

Link Building for online business growth is one of the best approaches you can take to build term online success. The ability to attract both the search engines and internet traffic is essential in order for any business to survive.

By generating traffic to your website thru inbound links connecting from other sites you are able to get your site ranked higher with the search engines. In essence this is what link building is.

Now that we know what link building is and how it benefits us, how do you go about building links to your website?

Let’s review 7 of the most effective ways to create inbound links to your site:

1) CONTENT

Quality content is something everybody who has an internet business is always looking for. This type of content comes in many forms but its net result is always the same with readers, it is popular! It can be thought provoking, controversial, humorous, informative, or maybe late breaking news.

Having this type content on your site will encourage others to link to you.

2) PUBLISH ARTICLES

Writing articles and submitting them to high ranking article directory sites is a great way to attract visitors. This technique will also create inbound links from the directory sites once they publish your article.

Other sites in search for content for their own sites are allowed to use your article with the provision that the resource box remains intact. You now have yet another site linked to yours.

3) SHARING ‘LINK LOVE’ AMONGST FRIENDS

If you’ve got friends or friendly associates who have websites you can link to them and they in turn can link back to you. By doing this everybody benefits!

4) PRESS RELEASES

By using press releases you can call attention to your business. In addition you’ll also benefit from the links you’ve create through the press release syndication itself.

5) PLAY ‘TAG’

Visit social sites such as Digg, Technorati, or Delicious and read some of the articles there. Not only is this a great way to find new ideas for content but you also can tag articles you like; by doing so others will take note and may just return the favor.

6) LOOK AROUND YOUR OWN NICHE

Seek out sites within your own niche that have strong page rankings. Check out their content and look for opportunities to link to them. By doing so you’ve now gained their attention so that they may consider linking back to you if your content shows some value to them.

7) START A BLOG

A blog is the perfect compliment to any website you may already have. Search engines favor blogs as opposed to more ‘conventional’ websites since blogs are updated frequently. Search engines LOVE fresh content and tend to visit sites that update often. With each visit comes a boost in the sites ranking allowing the site to climb in ranking at an accelerated pace.

Blogs have the flexibility to comment on other sites, current news, or even different products. This ability creates an environment allowing a blog to easily gain links from all over the internet.

By focusing on link building for online business growth you are establishing a deeper and wider ranging foundation. By implementing any or all of the 7 strategies we reviewed above you should be able to develop an ongoing stream of organic traffic to your business for a long time to come. A stable and long lasting internet business will result as the product of your efforts.

By: T. J. Philpott

Article Directory: http://www.articledashboard.com

TJ Philpott is an author and Internet entrepreneur based out of North Carolina. For additional online success tips and a free guide that demonstrates how to find both profitable markets and products visit:blogbrawn.com/

Mail this post

Is CSS2 Hurting Your Deep Link Building Efforts?

admin — Mon, 29 Dec 2008 13:19:00 +0000

Is CSS2 Hurting Your Link Building Efforts?

To webmasters that aren’t familiar with this relatively new technique, the css scroll box uses a cascading style sheet property called "overflow" that looks like an iframe when viewed in a web browser. Since iframes have traditionally been difficult for search engines to index, using a web design technique that gives the "appearance" of an iframe can raise suspicions about link building ethics.

While working on an email link building campaign for a website design company, I received a reply from a potential link partner as follows:

"Well you’re using an internal iframe so the place your links are don’t have a good Google PR. No thanks…"

I knew exactly what he was talking about, but he was gravely mistaken. The problem was that our client was using CSS2 and a div tag to display the content of their link partner directory in a style sheet generated scroll box.

To webmasters that aren’t familiar with this relatively new technique, the css scroll box uses a cascading style sheet property called "overflow" that looks like an iframe when viewed in a web browser. Since iframes have traditionally been difficult for search engines to index, using a technique that gives the "appearance" of an iframe can raise suspicions about link building ethics. The truth is that while iframes can cause problems, search engines have no difficulty following links located within a css scroll box.

I replied to the potential link partner that wrote me the email with an explanation of the technique but it was too late. I’d either lost the trust of this particular webmaster or damaged his pride. Either way, I lost a link partner.

I advised that my client remove the scroll box to avoid confusion but the scroll box was a consistent element in their design so they were unwilling to change it. This made my link building efforts for this client more difficult, but I learned a valuable lesson that I can apply to future campaigns.

In summary, you should avoid the use of css generated scroll boxes on your "resources" or "partners" pages, if you’re running an email link building campaign, until webmasters become more educated about the new design options available with CSS2.

Link Popularity Building
LinkAssure offers professional link popularity building services.

By Erik Cunningham
Published: 6/28/2007

Mail this post

Deep Link Building – Natural Linking Behaviour

admin — Sun, 28 Dec 2008 00:16:00 +0000

Link Building – Natural Linking Behaviour

When building links you should always be careful not to represent unnatural link behaviour. Failure to do so may see you link building efforts wasted.

Varying Anchor Text

Balancing the Equation

Summary

SEO Consultant
Kes Phelps SEO Consultant & Link Building Specialist

By Kes Phelps
Published: 7/5/2007

Mail this post